045 → OLE HOVDE

Ole Hovde is the Founder of Switchback, a plant-based, instant-smoothie company changing the way people get their greens. Ole is driven by his desire to create great-tasting, quality products that his family, and families across America, will love. 

He is an accomplished leader with over nine years of experience working as a client advocate for businesses in food, manufacturing, logistics, private equity, and other industries. Prior, Ole spent seven years in sales management where he gained valuable insight into product development and consumer interests.

Ole resides in Minneapolis and holds a BA from the University of Minnesota in political science. In his free time, you can find him exploring nature with his family, reading a book, baking a sweet treat or mountain climbing. His favorite Switchback flavor is Jungle Mango!